From school grounds in Srinagar to academies across the valley, more young people are playing organised sport than ever before.
Schools leading the way
Schools are adding sports periods, inter-school tournaments and dedicated coaches. Equipment that was once shared between classes is now issued to proper teams.
Beyond cricket
Cricket remains the favourite, but football, volleyball, badminton and athletics are growing fast — and so is interest in fitness and gym training.
Good equipment doesn't make a champion, but it removes the excuses — and keeps young players safe.
We are proud to supply many of the schools and clubs helping that growth.
